Abstract: Concessions are an important tool to transform the "green mountains" of national parks into "golden mountains" shared by all people. The results show that: (1) the comparative analysis of the travel cost method, the conditional value method and the choice experiment method is beneficial to the determination of the base value of the ecotourism project in the national park, and the results of the choice experiment method can be interpreted as the base value of the ecotourism project in the national park under fair conditions. base value of ecotourism activities: (2) the benchmark value of the Wuyishan National Park ecotourism project is RMB 642 million, the option value is RMB 264 million, the net present value is RMB 898 million, and the total value of the concession is RMB 1.162 billion; (3) compared with the traditional income approach, the hybrid real option appraisal method is conducive to reflecting the relationship between the risk of future economic returns and the value of the national park ecotourism project (3) compared with the traditional income method, the hybrid real option valuation method is conducive to reflecting the relationship between the risk of future economic returns and the value of national park ecotourism projects, and can provide new reference ideas for the value estimation and scientific management of concessions.